IJRAP International Journal of Research in Ayurveda and Pharmacy 2277-4343 Moksha Publishing House DOI: 10.7897/2277-4343.06376 SIDDHA AND WELLNESS TOURISM: OPPORTUNITIES AND CHALLENGES FOR “BRAND TAMILNADU” Mohamed Ali Sharafuddin* 11 -0001 387 394 Abstract Keywords Wellness Tourism Siddha Yoga Destination Image Building Brand Building Tamilnadu Tourism Traditional healing systems References