IJRAP International Journal of Research in Ayurveda and Pharmacy 2277-4343 Moksha Publishing House 10.7897/2277-4343.1404131 A REVIEW ON HERBAL MEDICINE IN INDIA: CURRENT MARKET TRENDS AND OPPORTUNITIES Pooja Rohilla * Jay Prakash Gupta 11 -0001 141 145 Herbal medicines have been integral to India__ampersandsign#39;s traditional health care systems, especially Ayurveda, for centuries. In recent years, there has been a significant resurgence of interest in herbal medicine both domestically and globally, driven by the growing demand for natural and alternative healthcare solutions. In this study, we are trying to analyse the current market trends and opportunities in India__ampersandsign#39;s herbal medicine field. This study aims to have a preliminary understanding of the Indian herbal medicine market, market size, growth prospects, key players, and regulatory framework and also highlights the significant efforts of government ministries towards promoting the Herbal medicine market in India and Abroad. By analysing market trends and consumer preferences, this study offers valuable insights for entrepreneurs, investors, and policymakers looking to tap into the potential of herbal medicine in India. Ayurveda Herbal Medicine Market trends and size Growth prospects Key players