ISSN Print: 2277-4343
Article: A REVIEW ON HERBAL MEDICINE IN INDIA: CURRENT MARKET TRENDS AND OPPORTUNITIES
Article Category: Review articles
Author: Pooja Rohilla *, Jay Prakash Gupta
Abstract: Herbal medicines have been integral to India's traditional health care systems, especially Ayurveda, for centuries. In recent years, there has been a significant resurgence of interest in herbal medicine both domestically and globally, driven by the growing demand for natural and alternative healthcare solutions. In this study, we are trying to analyse the current market trends and opportunities in India's herbal medicine field. This study aims to have a preliminary understanding of the Indian herbal medicine market, market size, growth prospects, key players, and regulatory framework and also highlights the significant efforts of government ministries towards promoting the Herbal medicine market in India and Abroad. By analysing market trends and consumer preferences, this study offers valuable insights for entrepreneurs, investors, and policymakers looking to tap into the potential of herbal medicine in India.
Keyword: Ayurveda, Herbal Medicine, Market trends and size, Growth prospects, Key players