Article: AN APPRAISAL ON SHASTRA TO SHELF: A REVELATION FOR AYURVEDA VIGILANCE IN THE DIGITAL ERA OF E-COMMERCE

Article Category: Review articles

DOI: 10.7897/2277-4343.165185

Pages: 138-140

Author: Sushant Sud, Mehul Mehta *, Khyati Sud, Saurabh Singh

Abstract: In an age where a click can summon centuries-old wisdom to your doorstep, Ayurveda finds itself at a crossroads between sacred shastra and the seductive shelf of e-commerce. This paper explores the unfolding narrative of Ayurvedic vigilance in the digital marketplace, where tradition meets transaction. As herbal formulations, oils, and tonics flood online platforms, the sanctity of classical texts and the rigor of pharmacovigilance face new challenges: misinformation, adulteration, and regulatory blind spots. “Shastra to Shelf” is not just a transition it's a revelation. It calls for a reawakening of ethical stewardship, where ancient knowledge is not diluted for convenience but curated with integrity. The study highlights the urgent need for digital traceability, consumer education, and robust quality control mechanisms that honor the soul of Ayurveda while embracing the speed of modern commerce. In this convergence of ancient healing and algorithmic retail, vigilance becomes the new dharma. The shelf may be digital, but the responsibility is timeless.

Keyword: Ayurveda Vigilance, Digital Ayurveda, Pharmaco Vigilance, E-Commerce Regulation, Shastra Compliance